Questions & answers

Good question. Because people don’t remember schedules, they remember feelings. My entertainment is about creating those moments where people come together, look at each other and think “what just happened?”. That’s where the magic happens, literally.

Because magic goes straight past the logical and hits something more human. It doesn’t matter if your guests are from Stockholm, Copenhagen or Shanghai. When something impossible happens in front of their eyes, everyone reacts the same way. Astonishment, laughter and wonder.

They get an experience they can’t Google their way to.

  • The ice between guests breaks faster than a cold bath in January.
  • You’ll have a natural topic of conversation that lasts all evening.
  • Laughter spreads like wildfire.
  • Suddenly you have a room full of people who are actually present.

And yes, there are often some “how did you do that?” too.

Always. I don’t see myself as an “element” of the program, but as part of the whole. Whether it’s a brand, a message or a feeling you want to create, I incorporate it into my experience. That’s when it goes from entertainment to something that actually matters.

From 20 people around a dinner table to several thousand in a hall. The beauty of magic is that it can be both intimate and grand. I customize the format to suit your event, not the other way around.

Swedish, Danish and English. And more important than language is the feeling your guests will take away. Magic is pretty universal – a ‘wow’ sounds the same everywhere.

I am based in Copenhagen and work mainly in Sweden and Denmark. Southern Sweden and the Öresund region are my home base, but I take assignments throughout the country – and beyond. If there is an event that requires it, I am where you need me.

No, but it’s not a children’s show either. I create experiences that work for everyone in the room. Kids, adults, skeptics, and that person who says “I know how it works” before the show starts.

Preferably as early as possible, because most dates are booked at least six months in advance. But sometimes you’ll get lucky and sometimes we’ll work it out anyway. So get in touch, whatever the case.

Transparency and trust. Tell me what you want to achieve, who your guests are and what the day will look like. The earlier I’m involved in the process, the more I can contribute with ideas that enhance the whole. Then what is needed on site – whether it is a stage, sound system and lights so I am visible. We can discuss that when we get further in the process.

Three classics:

  1. They call the week before the event and ask if I am free.
  2. Not enough information is provided – i.e. expectations are not properly set.
  3. You book something that “sounds good” but is not suitable for the audience.

The right entertainment should feel natural in the room. Not like something you added at the last minute.

Not just entertainment – perspective. I take the audience into a world where the impossible feels possible. And then I leave them with a thought: what else have we taken for granted that might be possible to see in a new way? It’s about curiosity, creativity and daring to think a little differently. The same things that build strong teams and great companies.

You get an event where people are not just there – they are present.

Yes, you can. There is a risk that your guests will have very high expectations for any future event. And if someone asks me to fix their printer – I’m afraid I can’t help with that.

Former and returning customers

Do you want to do the same as these customers and book Anders Fox?

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